The experience
with the artifact of Digital Media-Art

Welcome to the transmedia experience Parallel 3, which begins in the interaction with the artifact of Digital-Art Media (DAM) at the Galeria do Convento Espírito Santo, in Loulé, from July 2023. Here you will find clues to better understand the artifact, which is made up of a cube. Know and experience all its faces and dimensions.

Transmedia Website
QR code

Digital art activities are associated withnet art, which consists of computer-generated works of art accessible online, created by artists using online tools such as Internet browsers, code, search engines, and applications. Anet arthas the ability to fuse art, design, political activism and communication, giving rise to an activist art form that promotes political and civic participation using digital technological tools to mobilize groups of people. With the advancement of communication on the Internet, artists use social media tools to spread their messages.

The QR code prominently printed on side 1 of the Parallel 3 cube, allows the visitor to access this web page dedicated to the project and social networks, for an exponentiation of the transmedia narrative of the experience. It complements the contents presented in the exhibition with others that do not fit there, such as the inspiring stories of pioneering women in sport, memes or social networks, for example. Here you can also learn more about the project, such as its inspiration, cause, manifesto, shape (of the cube) and respective concepts.

Center and microcosm
screen and Video

When the visitor looks through the hole on the second face of the cube, he sees the interior, where he finds a miniature parallel 'world': who is watching, sees who is watching... who is also watching, in an allusion to infinity.

The interior of the cube is illuminated by pink neon, in the shape of a planet (Saturn – an allusion to macrospace) and on the one screen, which shows an activist video art movie in looping, about women whose actions challenged gender inequality. The aim is to show and draw attention to this cause.

(Access here the video version with narration)

Still inside, the cube is replicated in smaller formats, with inminiature figures (visitors) interacting with it. The aim is to put the world (life) of those who are watching in perspective, relative to the rest of the universe (macro and microcosmos), and thus create empathy for the cause.

Video

Statistics and Awareness
Augmented Reality

On the face 3 of the cube is printed an image from which the visitor can enjoy the experience of Augmented Reality.

The visitor will have to download the Artivive app, following the instructions that will be printed at the bottom of the image:

INSTALL the Artivive app (available for free on Google Play for Android or the App Store for iPhone);
POINT the phone's camera at the image;
EXPERIENCE the image come to life;
REFLECT on the cause;
RECORD OR SHARE your experience.

When framing the image on the mobile phone screen, an animation (video) with some statistical data is activated through the app. The aim is to raise awareness of the cause of gender equality in sport, implicitly inviting reflection.

Access here the video version with narration.

Video

My mirror(s)
Screen and Mirrors

On the fourth face of the cube is transmitted on a screen the image, in real time, of someone peeking through the hole on the opposite side (face 2), through an oval hole. Only the others can see the transmitted image, never the person being filmed. The aim is to show that, as an image (metaphor), life cannot always be controlled. Sometimes others control that life. One more allusion to the empathy needed to reduce or end inequalities, in particular those of gender.

On this face are several smallcircular mirrors, which make the visitor see their(?) image/reflection. The aim is to make, through reflection, the visitor reflect on the theme that the cube represents: empathy. Once again, one of the main intentions of the artefact is reinforced, leading to 'reflection towards its triple meaning by meeting awareness of the cause of (also digital) artivism:

“Think with detention and more than once”; “Be reflected, reverberate”; figuratively, “Reveal, make known.”

Parallel 3 is an artivist digital medium-art project, which aims to raise awareness of the cause of Gender Equality in Sport. Discover the dimensions of the project: the cause, the cube concept and the inspiring stories of pioneering athletes in the sport. Aexperience complements the digital media-art artifact.